Benefits for our customers

Benefits for our customers

1. A combination of BA, AA and Iberia will bring more access to discounted fares.
   If a customer is making a Heathrow to JFK return booking and British Airways has a cheaper fare in one direction, they will now also be able to search the other airlines' flights to find a cheaper fare for the other direction.
2. It will create a bigger and better network, supporting routes not otherwise viable.
   By working together to provide links for connecting passengers, the airlines can expand customer choice by supporting routes that would not be economically viable for the individual airlines.
3. It will allow airlines to co-ordinate schedules, meaning more convenient connections.
   The airlines can work together to ensure that their individual schedules complement each other making it easier for transfer passengers to connect between the different carriers.
4. It will help keep down fares by enabling cost savings.
   The joint business agreement will enable the airlines to reduce costs and attract new customers.
5. It means more effective competition with the two big airline alliances, Star Alliance and SkyTeam.
   The transatlantic joint business will strengthen competition across the Atlantic by enabling the oneworld alliance to compete on a level playing field with the other global alliances who already have anti-trust immunity.
6. It means a stronger business that can invest in better customer services.
   This agreement will generate revenue enhancements and cost efficiencies, which will give each airline a greater ability to invest in improved products and services for customers.